Magnet Schultz Ltd (MSL) is the UK’s leading authority on everything to do with solenoids and solenoid actuation. Unlike its parent MSM, the world’s largest manufacturer of solenoids, MSL is not a product company. It is first and foremost a service company with exemplary skills in engineering design.
The business uses its boffin-like expertise to develop bespoke solenoid-based solutions to engineering challenges across more than a dozen market sectors. But how to let design engineers on projects from cash boxes and marine refrigerators to oil rigs and particle accelerators know that this unique expertise exists? What better way than to tell the stories of how MSL designed, prototyped, tested and installed custom actuator solutions that drop right in to the end product? The Griffon Hovercraft is just one of many such stories – all researched, interviewed and written from scratch by Swordfish.
December 18, 2016
Case Study, PR