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Digital Advertising

Advertising in the context of a conventional printed display or classified ad is designed to inform people and have them either take action or develop a preference. But to place that ad, you have to first define that audience, at least partly, in order to select the promotional vehicle. In contrast, digital advertising goes a stage further. Ideally it will reach an audience you didn’t know you had and may not even know how to define.

Website Optimisation

SEO

A cohesive, Search Engine Marketing strategy that integrates with your content marketing, social media and SEO strategy is essential for success.

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Online Advertising

PPC

Paid media leverages big data to deliver specific messages to a specific audience for a customized, personalized approach for more leads and sales.

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Digital Direct Marketing

Email Marketing

Rounding up a bunch of specific designs and talking about the merits of each is the perfect way to find common ground.

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PR

Pure Online Digital

Digital advertising is not about placing a banner or tile ad on a website, though that has its place and can help deliver digital results. Using online advertising and paid search effectively helps reach beyond your existing network and tap into a new audience. It’s an audience that’s already highly targeted by virtue of the fact that they arrived at your digital message having searched for it, or something similar.

Gain Visibility; Control Costs

Whether you’re promoting content, building your pipeline or working towards a sales goal, paid media extends your reach and engages the customers you want. Unlike the fixed costs of conventional advertising in all its myriad forms, pure digital advertising has cost controls built in. You decide the budget to allocate over a defined period. You set the fee your business is willing to invest to be seen alongside specific online search terms. The more hotly contested that term, the more you will have to pitch to ‘own’ it, but it’s all within your control. Defining those terms, and setting that budget optimally is where we can help.

Articles@20x
PR

Pure Online Digital

Digital advertising is not about placing a banner or tile ad on a website, though that has its place and can help deliver digital results. Using online advertising and paid search effectively helps reach beyond your existing network and tap into a new audience. It’s an audience that’s already highly targeted by virtue of the fact that they arrived at your digital message having searched for it, or something similar.

Articles@20x

Gain Visibility; Control Costs

Whether you’re promoting content, building your pipeline or working towards a sales goal, paid media extends your reach and engages the customers you want. Unlike the fixed costs of conventional advertising in all its myriad forms, pure digital advertising has cost controls built in. You decide the budget to allocate over a defined period. You set the fee your business is willing to invest to be seen alongside specific online search terms. The more hotly contested that term, the more you will have to pitch to ‘own’ it, but it’s all within your control. Defining those terms, and setting that budget optimally is where we can help.

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