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SEO

SEO (search engine optimisation) is the ongoing process of ensuring your website achieves excellent visibility in Google, Bing and other platforms when users search for either you or something related to what your business does.

Why is this important?

SEO@15x

Free advertising

In a nutshell, SEO affords your business free advertising by placing your website, social media accounts, images and other online assets in the world’s biggest and most lucrative directories – aka search engines.

Improves visibility

Optimising your site allows you to appear for brand keywords (for example “Microsoft” and “Tony’s Patisserie”), however, the truly SEO-savvy among you will also enable your website to show for generic keywords like “cloud computing” and “gourmet cake shops near me”.

Analytics@15x
Market Research@15x

Consider the user!

Users searching with generic keywords are at a completely different stage of the buying journey than those typing in your company’s name, so it’s imperative for you to make sure you’re getting seen by those who are looking for a product or service you offer.

SEO@15x

Improving online visiblity

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Analytics@15x

Extremely effective online advertising

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Market Research@15x

Highly targeted with measurable results

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Get found online

If you’re a business operating in 2017, it’s vital to be found online. Failure to optimise your website effectively can result in poor brand awareness, declining online revenue and lost sales to competitors.

If you need help with creating an SEO strategy or developing on your existing strategy, get in touch with a member of the Swordfish team.

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