Enter your search terms:
Top

Email Marketing

Email marketing is a type of direct marketing that’s delivered by electronic mail. We also refer to it as eDM – ‘electronic Digital Marketing’. It lets us target individuals directly, so it’s a big part of our armoury here at Swordfish. We’ve had decades of experience (since email began) creating effective emails that work across all types of email programs. We also capitalise on the data that we receive back from any client’s email campaign: it helps to inform what we should do next.

Email Marketing@15x

Fit for purpose

Email design is important. Email marketing needs to work well for all recipients across all email clients and all devices. Having worked with email for years, our designs take all that into account. Professionally designed emails and templates make a world of difference to our clients’ digital campaigns.

What are you saying?

Effective email design is just one part. Equally critical is the content. What do you want to say? Who are you saying it to? When does it need to be said? We assist with all this positioning and copywrite the compelling messages you need to engage your recipients effectively, to encourage them to take action.

Email marketing 2@4x
Monitoring@15x

Targeting the right people

Done properly, email marketing is one of the few initiatives that people agree to receive. So we know our audience. And that allows us to tailor the message in an eDM to appeal directly to the recipients. In turn, that results in higher open rates and better conversions.

Email Marketing@15x

Fit for purpose

Email design is important. Email marketing needs to work well for all recipients across all email clients and all devices. Having worked with email for years, our designs take all that into account. Professionally designed emails and templates make a world of difference to our clients’ digital campaigns.

Email marketing 2@4x

What are you saying?

Effective email design is just one part. Equally critical is the content. What do you want to say? Who are you saying it to? When does it need to be said? We assist with all this positioning and copywrite the compelling messages you need to engage your recipients effectively, to encourage them to take action.

Monitoring@15x

Targeting the right people

Done properly, email marketing is one of the few initiatives that people agree to receive. So we know our audience. And that allows us to tailor the message in an eDM to appeal directly to the recipients. In turn, that results in higher open rates and better conversions.

The payback

In business, email marketing gives one of the best returns on investment – partly because it can be relatively inexpensive. Statistics from the Direct Marketing Association a few years ago showed a forty-fold return for each pound, dollar or euro spent. We reckon it’s still at least that good. That’s why your email contact database will be among the most valuable assets in your business. We can help you build that database too.

Need more information about Email Marketing?

GET IN TOUCH NOW