Perhaps the place where great graphic design is most visible and the most impactive. Contemporary websites tend to be image rich. But making those images work effectively with other content – on all devices – is a graphics design challenge. It’s one we confront daily and where we always prevail. In web design, our graphics expertise is behind the exceptional functionality, effectiveness and overall online user experience as much as the attractive visual appearance of each website. That’s critical when you want to engage web visitors.
What graphic design resource do we use most when creating advertisements and ad campaigns for Swordfish clients? Imagination. Visionary graphics from our talented designers make all the difference to how ads look, and how they will be received, and how people will act as a result. The mechanics of ad creation for printed media has changed little in 30 years: the ad needs to fit the space, convey the message and inform or inspire. Online ads let imagination and creativity soar to another level. Animations, embedded video, interactive devices, ??? – that’s the ?? that does ??
The graphic design equivalent of Going Large! Display panels at exhibitions, events and, in the case of many Swordfish clients, used in reception areas are larger than life, there for everyone to see. That’s why they must be faultless. Whether a single image, a sophisticated montage or a complex hybrid display with text or captions, it takes specialist know-how and meticulous attention to detail. Creating artwork at the optimum size and resolution demands technical expertise and intimacy with the final printed or projected medium as well as creativity. You’d be surprised what’s possible. On more than one occasion our graphics gurus have succeeded in creating something truly impressive from rather mediocre origins.