In an increasingly digital world, it’s easy to forget the advantages of personal relationships. We don’t. We like to visit editors and publishers – it’s a regular Swordfish initiative – and meet them at trade shows. The benefits are exceptional, and possibly immeasurable. Whether it’s a news snippet, press release, case study, technical article or white paper, we learn exactly what they’re looking for and use it to inform our creative, promotional and technical writing – as well as how we manage editorial contributions as part of our clients’ PR campaigns.
Our job in marketing generally, and in press relations particularly, is to manage and enhance the reputation of our clients. Our intelligent PR process achieves that – and enhances Swordfish’s reputation in the media too. Editors receiving a Swordfish press release know it will be relevant and informative to their readership, and written well. PR is still a numbers game. Each press release competes for page real estate or online space against thousands of others. That’s where reputations and strong relationships count. And that’s what our clients buy into when they appoint Swordfish to create their press releases and manage their press relations.