We have our first client in Ireland. A new business venture set up as a sister organisation by our existing client Validair Monitoring Solutions Ltd has chosen Swordfish as its marketing partner. Supplying airborne particle counters and expertise for contamination-controlled environments across Ireland – and already...
For the past couple of years, attending an exhibition to support our clients was definitely off the cards. More recently, with Covid restrictions lifted, we’ve seen the return of trade shows. So in some ways, it still seems unusual to be reporting our attendance at an...
For decades or more, proving that a marketing initiative worked was rarely easy and often inconclusive. Digital marketing has helped to change that. We enjoyed a perfect example recently. The call-to-action on an outbound promotional eDM (email) campaign we created and managed for a client in...
Or more correctly, was there life on Mars? One of the many great things we enjoy about marketing for technology businesses is the fascinating initiatives our clients get involved with. Which means that we get involved too – and can generate some excellent publicity. Validair is a...
Looks like trade shows with their face-to-face experience are back. These photos are from the recent Nepcon electronics exhibition in Shenzhen, China. We didn’t attend that one on this occasion (though we did produce some of the graphics displays) but we have several events on the calendar...
Great to see the first sale by our client Europlacer achieved without the new customer ever touching the equipment. And great to know that we played our part in that. The coronavirus pandemic puts all sorts of constraints on businesses. Capital equipment investment decisions by electronics...
Over the years, we’ve designed, developed and created content for many client websites. Some are targeted locally, most are national, but a few are aimed internationally by virtue of the client’s business reach. Yet despite that, our most recent web development project has a truly international...
On the 7th of May, our lead copywriter Steve and senior Account Manager Tina flew to Nuremberg for the day to attend the SMT Connect show. Two of our clients, Speedprint and Europlacer, exhibit at the popular event in Germany and we saw it as...
