Enter your search terms:






Get To Know Charlie, Our New Digital Marketing Executive

Give a warm welcome and say hello to Charlie Wright, our new Digital Marketing Executive. There’s no better way to introduce a new team member than a quick interview.

Why did you join Swordfish Marketing?

I was looking for a new challenge. I’m here to bring a fresh new approach to their already fantastic team and help them expand their digital offering. I’m very pleased to be leading their internal social channels and it’s an enjoyable project to create a social strategy for the company. But I am equally excited to support their other services, like SEO.

What made you go into digital marketing?

I’ve always had an interest in the world of digital and it really sparked through my years on YouTube. Creating the content for my audience and building an audience was incredibly satisfying, so when I stopped making videos it gave me a buzz to investigate other digital things.

I’m no stranger to social media or technology (I grew up with it pretty much) and as digital marketing is a growing industry, I was very eager to get involved. Fortunately, I managed to land an apprenticeship at full digital service agency Williams Commerce and one of Leicester’s leading creative agencies, Un.titled, who helped me hone my skills.

What do you love about your job?

It’s never the same. Digital marketing and particularly social media aren’t exactly stationary. This industry keeps moving and it won’t be stopping anytime soon. It’s so dynamic and I genuinely enjoy staying at the forefront of what’s happening. Shameless plug, but Social Minds is my secret weapon to staying up to date with social trends – Social Chain creates an awesome podcast weekly.

What do you do outside of work?

You’ll probably see me at a concert or listening to music. I think I have an obsession with Arctic Monkeys, but I doubt that’s a bad thing. I also have a blog I use regularly, it’s a side project I like working on (when I have the time!).

What’s your favourite social media?

Couldn’t really go without asking this question. It’s between Instagram and Snapchat, which does sound cliché for my age. If I had to pick, though, it’d be Instagram. Can’t fault it, apart from the fact it’s very addictive!


We are looking forward to the opportunities Charlie brings to the table. Send us a message if you’re interested in our ever-growing number of digital services – we’d be happy to chat!

Steve Chapman

Written by: Steve Chapman