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Near-instant proof that marketing works.

Graph of web visitors

For decades or more, proving that a marketing initiative worked was rarely easy and often inconclusive. Digital marketing has helped to change that. We enjoyed a perfect example recently.

The call-to-action on an outbound promotional eDM (email) campaign we created and managed for a client in the pharmaceutical sector encouraged recipients to visit the client’s website. We had added more information on the topic to the website (it’s a single-page scrolling site). The objective of the campaign was simply to inform people.

Analytics software behind the website gives us a good insight into the average web traffic. And it highlighted a rewarding result when the eDM went out, revealing an almost instant uplift in page visits by some 400%.

Objective achieved. 💪