For decades or more, proving that a marketing initiative worked was rarely easy and often inconclusive. Digital marketing has helped to change that. We enjoyed a perfect example recently.
The call-to-action on an outbound promotional eDM (email) campaign we created and managed for a client in the pharmaceutical sector encouraged recipients to visit the client’s website. We had added more information on the topic to the website (it’s a single-page scrolling site). The objective of the campaign was simply to inform people.
Analytics software behind the website gives us a good insight into the average web traffic. And it highlighted a rewarding result when the eDM went out, revealing an almost instant uplift in page visits by some 400%.
Objective achieved. 💪