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Electro Kabuki

Electro Kabuki

Electro Kabuki is a rare sub-brand of the world’s largest suppliers of solenoids and electromagnetic technology, Magnet Schultz Ltd (MSL). It is a precision-engineered ‘theatrical reveal’ solution aimed at rigging and staging professionals working on product launches, road shows, concerts, theatre set design, and even circus performances (of the Las Vegas genre). In the past, such reveals have been notoriously unreliable.

At Swordfish, we provide full marketing support for MSL into its industrial sectors, but the focus on Electro Kabuki (EK) needed to be distinctively different. We produced the last EK website in 2012 and know the product well. It was time for an update. The new EK site is responsive, includes enhanced content and features a smart ‘Get A Quote’ mechanism to allow web visitors to select components to configure a theatrical reveal system that meets their exact needs. It is instantly forwarded to MSL for a quotation. With this smart new EK information hub in place, we are now ramping up the press releases, dealing with global EK distributors to harness more user stories and using this content for news, blogs and electronic Direct Mail.


May 18, 2017


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