A new website for Harborough District Council as part of its Place Marketing. The site needed to promote two distinct aspects of the district: Invest and Visit. Each uses a different URL to take visitors to the relevant section of the website. Swordfish created the site from an open brief, working closely with the Council’s tourism team to provide the content. We had previously designed and written a brochure entitled Harnessing Harborough, and we took elements of that design theme through to the new website.
As with all our Local Authority websites, it was designed to be easily taken over by council staff so that Harborough’s Tourism Team can keep the content up to date. That’s working well, with the website looking as fresh as it did when first launched, which is a great achievement for a Place Marketing project.