COPYWRITING
Copywriting & Content Creation
We are copywriters. And content writers. In fact, good all-round, world-class writers. Our writing is engaging as it must be effective in inspiring or informing. Words are everywhere. And great written content is essential as it sits at the heart of almost every marketing initiative. If you need quality copywriting for your website, brochures, emails, advertisements, press releases, case studies, technical articles, newsletters or blogs, we can help. And we’ll make it very easy for you. Read on to find out how.
Copywriting Nuances
The goal of good copywriting is often to inspire people to take action. But action is not always the goal. Some writing styles simply inform. That’s common in website content and outbound email marketing. However, even this informative content is often written to be compelling in a subliminal way to encourage a preference. Writing effectively for marketing is part art and part science. Fortunately, that mirrors our in-house blend of creative and technical expertise perfectly. We know how to craft messages that are right for the medium.
Making it Easy for Clients
Very few of our clients enjoy writing, even when they have the time. The task of providing a brief on a subject can also be onerous. That’s why we go to great lengths to make things easy for them. We write so that our clients don’t have to, originating almost all our creative, technical and promotional copywriting from a quick spoken brief. It can be a conversation on the phone, via Zoom or Microsoft Teams, or a quick face-to-face interview over a coffee. Our clients always find that tweaking an intelligent first draft is much easier than writing it themselves from scratch. That’s our job.
