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Copywriting

Copywriting is difficult to define, even for those of us at Swordfish renowned as accomplished copywriters. In every form, style and tone-of-voice, writing effectively for marketing is part art and part science. Which mirrors our blend of creative and technical skills.

Copy or content?

The goal of a copywriter is usually to create words that inspire people to take action. But action is not always the goal. There’s another style of writing that simply informs, called content writing. This often carries a subliminal agenda to have people develop a preference by using compelling content to inform them.

A marketing essential

Regardless of the style of writing, written content sits at the heart of almost every marketing initiative. That writing needs to be engaging if it is to be effective in inspiring or informing. That’s what we do. We’re copywriters. And content writers. And just good all-round writers. Which is fortunate for our clients, because few of them enjoy writing, even when they have the time. If you need quality writing for your website, brochures, emails, advertisements, press releases, newsletter or blogs, we can help.

Copy or content?

The goal of a copywriter is usually to create words that inspire people to take action. But action is not always the goal. There’s another style of writing that simply informs, called content writing. This often carries a subliminal agenda to have people develop a preference by using compelling content to inform them.

A marketing essential

Regardless of the style of writing, written content sits at the heart of almost every marketing initiative. That writing needs to be engaging if it is to be effective in inspiring or informing. That’s what we do. We’re copywriters. And content writers. And just good all-round writers. Which is fortunate for our clients, because few of them enjoy writing, even when they have the time. If you need quality writing for your website, brochures, emails, advertisements, press releases, newsletter or blogs, we can help.

Making it easy

We mentioned that few of our clients enjoy writing. For most, that includes the task of providing a detailed brief on a subject. It’s the reason we go to great lengths to make things easy for them. We originate nearly all our creative, technical and promotional copywriting from a quick spoken brief – a conversation on the telephone, over Zoom or Teams, or a quick interview over a coffee. Tweaking an intelligent first draft is so much easier than writing it yourself from scratch. That’s our job.

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