Copywriting is difficult to define, even for those of us at Swordfish renowned as accomplished writers. In every form, style and tone of voice, writing effectively for marketing is part art and part science. Fortunately, that mirrors our blend of creative and technical expertise perfectly.

Copy & content

The goal of a good writer is often to create words that inspire people to take action. But action is not always the goal. There are other styles of writing that simply inform. It’s common in website content and even outbound email marketing. However, even this content is often crafted to be compelling in a subliminal way that has people develop a preference as they are informed.

A marketing essential

Regardless of the style of writing, written content sits at the heart of almost every marketing initiative. That writing needs to be engaging if it is to be effective in inspiring or informing. That’s what we do. We are copywriters. And content writers. In fact, just good all-round writers. Which is fortunate for our clients because few of them enjoy writing, even when they have the time. If you need quality writing for your website, brochures, emails, advertisements, press releases, newsletter or blogs, we can help.

Making it easy

We mentioned that few of our clients enjoy writing. For some, that includes the task of providing a detailed brief on a subject, which can be onerous. That’s why we go to great lengths to make things easy for them. We originate almost all our creative, technical and promotional writing from a quick spoken brief. It can be a conversation on the phone, via Zoom or Teams, or a quick interview over a coffee. Clients always find that tweaking an intelligent first draft is much easier than writing it themselves from scratch. That’s our job.

Tell us what marketing support you need.

Please get in touch to arrange a meeting or a free consultation and let us find out how we can help.