Email direct marketing works exceptionally well. We refer to it as eDM – ‘electronic Digital Marketing’. It lets us target individuals directly, so is a key tool in our Swordfish toolbox. We have decades of experience (since email began) creating effective emails that look great, read well, and work across all types of email clients on all devices. We also capitalise on the data we are able to measure from each email campaign: it helps to inform what we should do next.