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Email Marketing

Email direct marketing still works exceptionally well. We refer to it as eDM – ‘electronic Digital Marketing’. It lets us target individuals directly, so is a big part of our Swordfish armoury. We have decades of experience (since email began) creating effective emails that look great, read well, and work across all types of email clients on all devices. We also capitalise on the data we can measure from each email campaign: it helps to inform what we should do next.

Fit for purpose

Email design is important. Email marketing needs to work well for all recipients across all email clients and all devices. Having worked with email for years, our designs take all that into account. Professionally designed emails and templates make a world of difference to our clients’ digital campaigns.

What are you saying?

Effective email design is just one part. Equally critical is the content. What do you want to say? Who are you saying it to? When does it need to be said? We assist with all this positioning and copywrite the compelling messages you need to engage your recipients effectively, to encourage them to take action.

Targeting the right people

Done properly, email marketing is one of the few initiatives that people agree to receive. So we know our audience. And that allows us to tailor the message in an eDM to appeal directly to the recipients. In turn, that results in higher open rates and better conversions.

Fit for purpose

Email design is important. Email marketing needs to work well for all recipients across all email clients and all devices. Having worked with email for years, our designs take all that into account. Professionally designed emails and templates make a world of difference to our clients’ digital campaigns.

What are you saying?

Effective email design is just one part. Equally critical is the content. What do you want to say? Who are you saying it to? When does it need to be said? We assist with all this positioning and copywrite the compelling messages you need to engage your recipients effectively, to encourage them to take action.

Targeting the right people

Done properly, email marketing is one of the few initiatives that people agree to receive. So we know our audience. And that allows us to tailor the message in an eDM to appeal directly to the recipients. In turn, that results in higher open rates and better conversions.

The payback

In business, email marketing gives one of the best returns on investment – partly because it can be relatively inexpensive. Statistics from the Direct Marketing Association a few years ago showed a forty-fold return for each pound, dollar or euro spent. We reckon it’s still at least that good. That’s why your email contact database will be among the most valuable assets in your business. We can help you build that database too.

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