In an increasingly digital world, it’s easy to forget the advantages of personal relationships. We don’t. We like to keep in touch with editors and publishers – it’s a regular Swordfish initiative – and meet up where we can. The benefits are exceptional and possibly immeasurable. Whether it’s a news snippet, a press release, a local announcement, a case study, a regional initiative, a technical article or something else, we learn exactly what editors are looking for and use it to inform our writing – as well as how we manage editorial contributions as part of our clients’ PR campaigns.