Website | Ad design | Graphics | Writing | News

A new website was developed from the ground up as part of a Place Marketing project for Melton Borough Council. It needed to convey a wide range of information under the title ‘Discover Melton’. Swordfish designed the website style and imagery to meet branding guidelines that had recently been created. Then we took a series of detailed briefs from Council staff over a number of meetings to come up with all the content – graphic and written. We also defined the website structure to provide an intuitive user experience when navigating the massive amount of information available on the site. As with all our Local Authority websites, it was designed to be easily taken over by council staff so that the Tourism Teams can keep the resource bang up to date with the latest event and attractions information. And they are doing that very successfully.

A folded pocket-sized ‘Attractions’ map designed and created from scratch by Swordfish, including a number of custom icons and special cover art. The map supports the new Discover Melton website that promotes investment opportunities and visitor attractions and provides local information for residents – and includes its own interactive map. The printed A2 map detailed over 80 visitor attractions, places of interest and accommodation, complete with a grid reference and a comprehensive numbered listing on the reverse.