Website | Ad design | Graphics | Writing | News
A new website was developed from the ground up as part of a Place Marketing project for Melton Borough Council. It needed to convey a wide range of information under the title ‘Discover Melton’. Swordfish designed the website style and imagery to meet branding guidelines that had recently been created. Then we took a series of detailed briefs from Council staff over a number of meetings to come up with all the content – graphic and written. We also defined the website structure to provide an intuitive user experience when navigating the massive amount of information available on the site. As with all our Local Authority websites, it was designed to be easily taken over by council staff so that the Tourism Teams can keep the resource bang up to date with the latest event and attractions information. And they are doing that very successfully.