If you’re investing in a website, digital marketing, or content creation, one question should come first:

What are your customers actually searching for?

Many businesses make the mistake of building website pages and writing content based on assumptions rather than real search data. The result? Valuable time and marketing budgets are spent targeting keywords that few people use, while genuine opportunities are missed.

At Swordfish, our SEO Report is designed to remove the guesswork and provide clear, actionable insights that help businesses improve their visibility on Google and other search engine organic results to attract more qualified website visitors.

What Is an SEO Report?

In our case, it’s a comprehensive Report that analyses your website, your industry and the search terms your potential customers are using online.

Our SEO Reports provide valuable data that can help shape your website strategy, content marketing and future SEO activity.

Discover What People Are Searching For

One of the most valuable parts of the report is keyword research.

We identify the keywords and phrases that people are typing into search engines and AI apps when looking for products or services like yours. More importantly, we show you:

  • How many searches are made each month
  • Which keywords have the greatest potential
  • Which search terms are highly competitive
  • Long-tail keyword opportunities that are often easier to rank for

Many business owners are surprised to discover that customers use completely different terminology from the language they use on their website. We often notice that people who are very close to a business can get caught up, not so much in industry jargon, but in a vernacular that may not be as familiar to their audience. Being half-a-stage removed from a business (like consultants, and as we would be as SEO specialists) can give a clearer perspective.

Uncover Hidden Opportunities

Your customers may already be searching for your services, but if your website isn’t targeting the right keywords, you could be missing out on valuable traffic and enquiries.

Our SEO Reports often uncover keyword opportunities that businesses have never considered. These hidden search terms can reveal:

  • New service opportunities
  • Alternative product descriptions
  • Local search opportunities
  • Frequently asked customer questions
  • Emerging trends within your industry

These are great insights. They can provide a significant competitive advantage

Yes, Suggested Website Content is Included

Knowing which keywords to target is only part of the solution.

That’s why our SEO Report also includes content recommendations tailored to your business.

We identify:

  • New pages your website should include
  • Blog topics designed to attract search traffic
  • Content gaps that competitors may already be exploiting
  • Opportunities to improve existing website pages

By creating content around proven search demand, you can improve your rankings while providing useful information to potential customers.

Improve Your Google Rankings

Search engines reward websites that provide relevant, useful content that matches what users are searching for.

By aligning your website content with real search behaviour, you can expect to:

  • Increase organic traffic
  • Improve keyword rankings
  • Generate more enquiries and leads
  • Enhance user experience
  • Build authority within your industry

An SEO Report provides the foundation for all these improvements.

Why Businesses Choose Swordfish

At Swordfish, we don’t just provide content and data. We deliver practical recommendations that you can act on immediately.

Our reports are designed to help business owners understand:

  • Where their website currently stands
  • What their customers are searching for
  • Which opportunities offer the greatest return
  • What content should be created next

Whether you’re launching a new website or looking to improve an existing one, our SEO Report provides the insights needed to make informed decisions.

Ready to Discover Your SEO Opportunities?

If you’d like to understand how customers are searching for your products or services online, a Swordfish SEO Report can provide the insight you need to make smarter marketing decisions.

Contact the Swordfish team today to learn more about how our SEO analysis can help improve your website’s visibility and attract more potential customers through Google, AI queries and other search engines.